20 Years of Go-Anywhere Freedom: Jeep Wrangler Rubicon Celebrates 20th Anniversary

To honor the 20th Anniversary of its Rubicon model, Jeep unveiled two new special editions at the 2023 Chicago Auto Show. The Wrangler Rubicon 20th Anniversary Edition sports unique features inside and out, making it an essential vehicle for any Jeep or off-road enthusiast. These Special Editions can come on the Wrangler Rubicon 4xe or the Wrangler Rubicon 392. Let's take a look and see what these incredible vehicles have in store!

The Rubicon 20th Anniversary edition package flaunts a seven-slot grille, beadlock-capable wheels, an 83-piece tool kit, a triple hoop grille guard, steel bumpers, and half-inch suspension lift for an unmistakable style. Moreover, the exterior is adorned with special 20th Anniversary decals. The cabin's red-and-black leather seats and a red leather-wrapped instrument panel bolster add to the exclusive experience - complemented by a Swing Gate plaque and shifter medallion. Take that level of exclusiveness further with the Wrangler Rubicon 392 20th Anniversary edition going one step further - featuring an innovative Mopar-designed factory-installed onboard air compressor – a first for the Wrangler!

“Twenty years ago, a small group of enthusiastic Jeep engineers affectionately known as the ‘Lunatic Fringe,’ with grit and determination and their personal credit cards, designed, engineered and developed the most capable Wrangler yet – the Jeep Wrangler Rubicon – and overdelivered on everyone’s expectations because they knew it was what Jeep customers wanted,” said Jim Morrison, senior vice president and head of Jeep brand North America.

“Today the Rubicon model represents about a quarter of overall Wrangler sales, with more than 700,000 sold worldwide, and include the electrified Rubicon 4xe, the best-selling and most capable PHEV in Canada and the U.S. That same spirit of determination and ingenuity that led to the creation of the Wrangler Rubicon lives on in these new 20th anniversary special editions, providing unmatched capability.”

The 2023 Jeep Wrangler Rubicon 4xe and 392 20th Anniversary packages are now available for order at an MSRP of $10,995 and $12,995, respectively. However, customers will have to hurry as production is scheduled to start this quarter at the Toledo Assembly Complex in Ohio, with vehicles arriving in dealerships in Q2 of 2023. Contact us today to reserve yours!