Ram Wins Top Spot in Vincentric's Best Value in Canada Truck Awards for Second Straight Year

Dodge and Ram have clinched multiple accolades in the 2024 Vincentric Best Value in Canada Awards. These prestigious honours, now in their 13th year, use a comprehensive statistical analysis to determine the best value in each vehicle segment, considering both market price and total cost of ownership.

This year's awards have particularly highlighted the Ram brand's dominance in the truck category, while also showcasing the Dodge Durango's impressive performance in the SUV market.

The Ram brand has once again proven its mettle in the truck market, securing the title of Best Value in Canada for the Truck Brand category. This marks the second consecutive year and fourth time overall that Ram has claimed this coveted award, solidifying its position as a leader in the Canadian automotive landscape.

At the heart of Ram's success are its Heavy Duty trucks, which have garnered top honours in their respective segments. The 2024 Ram 2500 has been named Best Value in Canada in the Full-Size 3/4-ton Pickup segment for an impressive fifth time, surpassing all other vehicles in its class. Not to be outdone, the 2024 Ram 3500 has claimed the Best Value in Canada title in the Full-Size 1-ton Pickup segment for the fourth time.

These accolades are not just about initial value, but also long-term cost-effectiveness. Both the Ram 2500 and 3500 have been recognized for having the lowest total cost of ownership in their respective classes. This dual recognition of value and cost-efficiency underscores Ram's commitment to providing Canadian consumers with trucks that offer both immediate and long-term benefits.

In the SUV category, the 2024 Dodge Durango has made its mark by being named the Lowest Cost to Own in Canada in the Large SUV segment. This achievement highlights the Durango's ability to combine performance, utility, and cost-effectiveness in a package that appeals to a wide range of Canadian drivers.

The Durango's success is built on a foundation of versatility and power. With a lineup that spans from efficient V-6 engines to the high-performance 710-horsepower SRT Hellcat, the Durango caters to diverse driving needs and preferences. Its best-in-class towing capacity further enhances its utility, making it a standout choice for families and performance enthusiasts alike.

Technology plays a key role in the Durango's appeal. The 2024 model features the Uconnect 5 system, which is five times faster than its predecessor, and a 10.1-inch touchscreen that houses Dodge and SRT Performance Pages on select models. These features, combined with modern styling and a driver-oriented cockpit, contribute to the Durango's overall value proposition.

David Wurster, Vincentric president, commented on Ram's strong performance, stating, "Ram demonstrated the strength of its pickup truck lineup by winning the Best Value Truck brand award, plus half of the Truck category awards for this year." He further emphasized the significance of the cost of ownership factor, noting that the Ram 2500 and 3500's lowest ownership costs in their class make them an even better choice for Canadian consumers.

The Vincentric Best Value in Canada Awards use a 5-year cost of ownership as a key metric in determining winners. This approach takes into account factors beyond the initial purchase price, including depreciation, insurance, repairs, maintenance, and fuel costs. For Canadian consumers, this comprehensive evaluation provides valuable insights into the long-term value of their vehicle purchases.

From the versatile and powerful Dodge Durango to the capable and efficient Ram Heavy Duty trucks, these vehicles represent the best in their respective categories, combining performance, technology, and cost-effectiveness. That said, Dodge and Ram's achievements in these awards demonstrate their ability to meet and exceed the changing needs and expectations of Canadian drivers.