Three reasons to buy a new Ram 1500

If you're in the market for a new winter vehicle, there's no shortage of choices to satisfy you. However, to find the perfect vehicle, the one that offers you the most versatility, it makes sense to look to a pickup truck.

And if you don't want to compromise on the comfort of a luxury car or SUV, there's no better place to get your questions answered than in a Ram.

So here are three good reasons to choose a Ram 1500 this year.

A titled pickup truck

If you're not sure which brand to choose, the best way to decide is to look at the awards they've won. One thing will quickly become clear: Ram dominates the scene.

This is no accident. The efforts made by the model's designers for nearly 15 years now (the 2009 redesign was a major one) are paying off. The Ram has become THE reference, period.

And the accolades are coming from everywhere. In 2019, there were multiple to praise the quality of the interior, including Ward's publication, known for its awards for it. Since 2021, it has received top honors from the Insurance Institute for Highway Safety (IIHS) and Green Car Journal magazine identified it as having the most efficient gasoline engines, awarding it Green Truck of the Year.

And the list goes on and on. Do some research and you can see for yourself.

Behind the wheel

Behind the wheel, no other full-size pickup delivers this level of comfort and luxury. It's simply stunning. At the wheel, you feel like you're driving a luxury car because the experience is so refined and cozy. Don't forget that Ram was the first to offer coil springs in the back of its pickup trucks and revolutionized the practice 10 years ago with the first air suspension in the class.

Ram has long been committed to your comfort. A test drive of this model will tell you just that.

Personality

With a pickup truck, you want to be able to express your personality, and rightly so. There's no shortage of variants at Ford and Chevrolet, but the identity isn't as strong as it is at GMC, for example, which is slowly building a stronger image.

However, it's still not up to the level of Ram's. If you're looking for a more understated version, we've got it, but if you want to make your mark, you can do so with a Rebel model, or a TRX variant with a Hellcat engine.

For winter use, these are two beasts that should be considered.

To learn more about the lineup, a detour to the dealership will give you all the answers you need.